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Editorial Style Guide

Note: For style questions not covered here, please reference the full Michigan Ross MarCom Style Guidelines, or contact us at michiganrosspr@umich.edu. This document is consistently updated.

Referring to the School

Marketing Copy:

First reference:  University of Michigan Ross School of Business

Second reference:  Michigan Ross

Additional references:  Michigan Ross, or Ross 

News Releases:

Headline:  Michigan Ross

First reference in copy:  the University of Michigan Ross School of Business

Second reference:  Michigan Ross

Additional references:  Michigan Ross or Ross 

Blog Posts:

Michigan Ross for headlines, first reference, and quotes.

Michigan Ross and Ross used interchangeably for additional references. 

Social Media:

Michigan Ross 

Note: in some cases, using the official, full name of the school (Stephen M. Ross School of Business at the University of Michigan) on first reference is a good choice for formal/official settings.


Abbreviations and Acronyms

See the University of Michigan style guide

Ross Academic Degrees:

MBA, PhD, MAcc, MSCM, MM, BBA. (Note: Graduates of part-time MBA programs receive an MBA degree, not an “EMBA” or “WMBA”)

Ross Academic Programs: 

  • Full-Time MBA - FTMBA
  • Evening MBA - (avoid abbreviation, can be confused with Executive MBA)
  • Weekend MBA - WMBA
  • Online MBA - OMBA
  • Executive MBA - EMBA
  • Global MBA - GMBA
  • Bachelor of Business Administration - BBA
  • Master of Accounting - MAcc
  • Master of Management - MM
  • Master of Supply Chain Management - MSCM
  • PhD
  • Business Minor

Boilerplate

About Michigan Ross

The Stephen M. Ross School of Business at the University of Michigan is a vibrant and distinctive learning community grounded in the principle that business can be an extraordinary vehicle for positive change in today's dynamic global economy. The Ross School of Business mission is to build a better world through business. Through thought and action, members of the Ross community drive change and innovation that improves business and society.

Ross is consistently ranked among the world's leading business schools. Academic degree programs include the BBA, MBA, Part-Time MBA (Evening, Online, and Weekend formats), Executive MBA, Global MBA, Master of Accounting, Master of Supply Chain Management, Master of Management, and PhD. In addition, the school delivers open-enrollment and custom executive education programs targeting general management, leadership development, and strategic human resource management.

Capitalization

See the University of Michigan style guide

Note that we use title case for headlines.

Also, note this additional guidance for academic titles: Professors’ titles can be vexing as they tend to be long. Try to run the title after the name if possible. 

  • When referring to a professor who holds an endowed position, capitalize the title even when it comes after their name. Example: Gautam Ahuja, the Harvey C. Fruehauf Professor of Business Administration, assisted with the study.
  • If a person holds endowed and non-endowed titles, capitalize each as indicated above. Example: Bill Lovejoy, the Raymond T. Perring Family Professor of Business Administration and professor of operations and management science, will speak at the event. (List the endowed title first.)
  • Note: These rules apply in editorial contexts. Different rules may apply in citations or lists in agendas, programs, invitations, etc.

Dates

Proper format: Aug. 26, 2020.

  • The year is not necessary if it’s clear from the context.
  • When a date occurs in the middle of a sentence, use a comma after the year.
  • Abbreviate months as follows when used with a date: Jan., Feb., Aug., Sept., Oct., Nov., Dec. Do not abbreviate March, April, May, June, July. 
  • Spell out months without a date. (“She applied in November 2020” is correct.)
  • Note: These rules apply in editorial contexts. Different rules may apply in ads, agendas, programs, invitations, etc.

Dean

When the dean is mentioned, his full title must be included, either as the Edward J. Frey Dean or the Edward J. Frey Dean of Business. 

  • Whenever the title is used alone (without reference to the school) the term “of Business” is included.  Example: Scott DeRue, Edward J. Frey Dean of Business, ... 
  • When the school is referenced, the title becomes “Edward J. Frey Dean.” Example: Scott DeRue, the Edward J. Frey Dean of the Stephen M. Ross School of Business

Headlines

We use title case for headlines. (Capitalize the first letter of most words, but not articles, coordinating conjunctions, or short prepositions.)

Times

Use lowercase letters and periods: 6 p.m.

Use colons only when the time is not on the hour: 9:30-10 a.m. or 11 a.m.–1:30 p.m.

Phone Numbers

Use hyphens, no parentheses: 734-764-1817