Michigan Ross iMpact

Leading in Thought & Action

Editorial Style Guide

Marketing & Editorial Contexts

In certain situations it is not realistic to use our official name and identity mark. In order to ensure that our school is recognized and enhanced globally, however, we must preserve elements of who we are - Ross - and the globally recognized academic institution of which we are part - Michigan.
 
The second reference thereafter should be Michigan Ross. For additional references, it is acceptable to use either Michigan Ross or Ross.
 
Specific examples are as follows:
 
Marketing Copy:
First Reference:
University of Michigan’s Ross School of Business
 
Example:
The University of Michigan’s Ross School of Business today announced a redesigned Bachelor of Business Administration (BBA) curriculum to meet the changing needs and interests of undergraduate students.
 
Second Reference:
Michigan Ross
 
Example:
Michigan Ross, one of the top-ranked BBA programs in the nation, is leading a transformation in how undergraduate business education is delivered through a new curriculum called MERGE (Multidisciplinary Exploration and Rigorous Guided Education).
 
Additional References:
Michigan Ross, or Ross
 
Example:
Centered on the Ross mission to develop leaders who make a positive difference in the world, Ross BBAs will benefit from integrative and guided learning that challenges students to consider the fundamental role of business in society. The new BBA curriculum will launch this fall.
 
News Releases:
Headline: Michigan Ross
 
First reference in copy: the University of Michigan’s Ross School of Business
 
Second reference: Michigan Ross

Additional references: Michigan Ross or Ross

First quote: “This is the best business school in the world,” said Alison Davis-Blake, dean of the University of Michigan’s Ross School of Business.

Second quote: “And our action-based learning experiences are one of the things that make it such a great school,” said Valerie Suslow, senior associate dean of MBA programs for Michigan Ross.

About Michigan Ross: The Stephen. M Ross School of Business at the University of Michigan is ……….
 
Blog Posts:
Michigan Ross for headline, first reference and quotes.
Michigan Ross and Ross used interchangeably for additional references.
 
Social Media:
Michigan Ross
@MichiganRoss
#MichiganRoss
 
In Person Communication:
When communicating in person, it is ideal to first say University of Michigan’s Ross School of Business, depending on the audience or setting, and then use Michigan Ross or Ross.
 
Note: in some cases, using the official, full name of the school (Stephen M. Ross School of Business at the University of Michigan) on first reference is a good choice when one is looking to add formality for the occasion.
 
How to Refer to Our Community:
We go to school, work, study, and are part of the community at: Michigan Ross.
After all, we are all ambassadors of the brand.