Our Marketing Brand

Our brand goes beyond a single mark. It is the presence by which we are recognized in physical and digital space.
Our brand is made up of active images, full fields of color, boundaryless graphics, and generous white space that serves to frame important content and increase legibility.
Typefaces: Content is represented by selected typefaces: the Verlag family speaks our narratives, League Gothic our emphatic headlines, Chronicle is used for special narrative passages. We use Univers to pair text with our mark, Michigan Ross.
Colors: We are committed to prominent use of the University of Michigan’s colors -- pms 282 blue, and pms 7406 maize. Our designers have developed a palette of secondary accents that serve to supplement our core brand colors.
Our Mark: In order to ensure that our school is recognized and enhanced globally, we represent ourselves as who we are - Ross - and the globally recognized academic institution of which we are part - Michigan.


Our Marketing Mark: 

This matches the construct common among our peers (Chicago Booth, NYU Stern, Berkeley Haas, MIT Sloan, etc.).

When this usage is required:
  • In our url:
  • Throughout our website
  • In viewbooks, brochures, pamphlets, etc.
  • Throughout Dividend magazine
  • Internal environmental and way-finding graphics
  • Promotional materials

Downloads are available here:






Any questions regarding additional expressions of this mark, please contact

Special Uses

In certain contexts, exceptions to the core brand mark are recommended. 

Our Formal Identity Mark: 

When this usage is required:

  • Formal correspondence
  • Diplomas
  • Stationery, including letterheads
  • Business cards
  • External building identification
  • Memos
Please contact for a download and use guidelines for this official mark.
Please contact U-M Printing Services to order stationery and business cards. They have our stationery template designs on file.
For social media and certain other contexts - such as limited spaces on merchandise, or in digital advertising, we may employ an informal visual identity.
Michigan Ross "Bug"
Where this usage is permitted:
  • Social media icons for Michigan Ross
  • Other applications, for example merchandise or promotional materials, may be approved by the Office of Marketing & Communications
Please contact for a download and use guidelines for this mark. A monotone version and a version without background are also available in this series.