Michigan Ross iMpact

Leading in Thought & Action

Media Production Services

Our Media Production team has extensive experience with event production and various forms of media to enhance marketing, promotion, academics, instruction, training, and outreach. We can help you develop your concept and suggest creative solutions that will deliver your message to your audience. Whether your project is the recording/archiving of an event, a complex multimedia production, a live stream or just a brief video clip, we'll work with you as partners to help you reach your goal.

Below are examples of the services provided by our Media Production team.

Event & Conference Video Production

Our event production services can help you reach a broader audience within and outside of Ross, both during and after the event itself. Video capture and streaming is a base technology designed into all of the Ross classrooms, as well as in Blau Auditorium and the Colloquium where the majority of speaking events and conferences are held. Video production can happen as an unattended aspect of your event (you control the video recording from the lectern in the classroom) or we can assist in the process by controlling all aspects from our central Control Booth.

Our services include: single or multi-camera; lighting and audio control; remote locations; overflow handling; live and on-demand web streaming; and all event related media management and coordination. Our multi-camera coverage meets professional broadcast standards, which is a requirement for airing lectures and events on the Michigan Channel. The high-quality video we capture can also be integrated with additional interview videos, photos, graphics and sound to create customized marketing pieces to promote future events.



Webinars - Delivering your Interactive Event to a Remote Audience

Webinars are live, web-based, interactive training or information sessions that your audience accesses from their computer using a standard web browser. Webinars allow you to reach a wider audience, making presentations available to those not able to attend. These interactive sessions allow you to present as you would in a normal classroom setting, distribute handouts at points during your session, and answers questions that have been submitted in advance or during the presentation. Our webinar solution is Mediasite.

Our services include: Pre-event consultation to ensure you have all the technical components in place for an outstanding online experience; Webcasting services for live or on-demand viewing; Post-event reports that show you exactly how effective your Webinar was in reaching your audience; Conversion of your webinar to podcast or published to CD or DVD; Registration capabilities to allow access to registered users only; Search indexing for metadata, slide content and video.




Get the most out of special guests by inviting them to sit down for a personal interview. We'll handle the heavy lifting, from placement to lighting, and work with you ahead of time to be sure you ask the right questions. The final result will be a professional looking video in which your subject is heard clearly and is well lit. Consider conducting an interview for use on your website (either informative or promotional), to support a case study, or to further the discussion with a guest speaker to be used in the classroom.



Promotion and Marketing Video

We can create video to enhance your marketing, promotion, and outreach. We can help you develop your concept and suggest creative solutions that will deliver your message to your audience. We have a fully equipped studio with various backgrounds, special lighting, acoustically designed audio booth for voiceover work, Teleprompters, and a "green screen" that can put you anywhere in the world. We can also shoot at the location(s) of your choice.

Our services include: Production assistance from concept to site selections to storyboarding; video production and editing; graphics and animation; special video effects and transitions; lighting, specialized equipment suited for remote locations; music selection; and duplication.



Interactive Tools for Teaching

We can help you extend the power of video into the classroom, with projects ranging from bringing in guest lecturers via videoconferencing to creating video-based simulations and interactive tools for teaching and research. We can also support you in creating your own video for classroom or research projects through our Media Production Lab and the loan of digital video cameras and various other media equipment.