Michigan Ross iMpact

Leading in Thought & Action

Tips for Shooting a Professional Video



A storyboard serves the same function that an outline serves for a term paper. It's a draft document that maps out the structure of the story you want to tell, and lets you plan the video you shoot to support the story. As you refine your ideas, and as you shoot video and see where your story leads you, keep updating the storyboard, and add in specific clip information.

  • You can create a more coherent, more powerful video.
  • You can identify and capture additional shots you need while you're still in the field, even as the story changes and develops.
  • You will save hours and hours of seat time when you get to editing, especially if you log your tapes and include the tape references in a separate column.

For planning purposes, thirty seconds to two minutes of video is typically enough for a clip inserted into a PowerPoint for illustration. For a case video, 5-12 minutes is usually sufficient, depending on your topic.

For a documentary case video, it also helps to think about your video like a paper, with defined sections.

  • Intro - What's the context of the situation? What's the big question/problem? Why should your audience care? Show the big picture, and why it matters.
  • Body ? What actions are being taken, given the context you supplied in the intro? What is the impact of these actions? Show examples, give detail.
  • Conclusion ? What are the results? What's expected in the future? Summarize and show future directions, if appropriate.

 Sample Storyboard | Blank Storyboard Template (word doc.)


Hours can be wasted reviewing tape after tape in search of the one interview you are looking for. Save the hassle by using a tape log. Once you begin editing, you will be able to easily find exactly the clips you want. Jot down some basic information about each clip as you record, such as the subject and the start/end time of the clip.

Sample Tap Log